table of contents
A Direct Selling company cannot outgrow its ability to develop Leaders in the field. No Leaders, no growth. Most companies in this industry learn that eventually. The ones that thrive learn it early.
So how do you get more leaders?
Develop them, don’t just recruit them. The best Leaders are rarely the ones who jump from company to company chasing the next big payday. They join as ordinary distributors, love the product and mission, and grow into leadership because someone in their upline cared enough to mentor them. Your strongest leadership prospects are already watching to see if that happens at your company.
Make it worth their while. Learning to lead takes time, and people spend time where they are rewarded. Your compensation plan has to pay Builders for developing Leaders beneath them, through a mechanic like a generation bonus or a matching bonus. And it has to pay a new leader enough, and fast enough, that the climb was worth making.
Teach the skills, and show them in action. A distributor won’t do something they can’t envision themselves capable of doing. It takes a real partnership between the company and field through shared systems, clear rewards and earned recognition to develop that vision needed for aspiring Leaders.
Start small. Nobody goes from new distributor to top leader overnight. The first step is leading a small personal team as a coach. I have never met a successful leader who did not master that smaller role first.
Every distributor is asking two questions. Is it worth it? Can I do it? Your compensation plan answers the first. Your training answers the second. Unless both answers are a strong yes, people stay right where they are.
If you would like ideas on how your compensation plan could better reward leader development, message me.


